Beginner’s Guide: How to Use A Brand Kit to Elevate Your Business Image (Free Brand Kit Templates inside)

Brand kit templates are pre-designed visual assets tailored to communicate a brand’s identity consistently across various platforms.

They offer a consistent brand image, save time, and ensure professionalism without hefty designer fees.

From logos, color palettes, typography to branded imagery – a comprehensive brand kit paints a holistic picture of your brand’s identity.

Grab my 20 Free Brand Kit Templates ready for you to customize for your business:

a. Staying True to Your Brand Voice: Every brand has a unique voice. Ensure your templates resonate with it.

b. Tweaking Design Elements: Play around with colors, fonts, and images but maintain brand consistency.

c. Using High-Quality Images: Visuals are paramount; always opt for crisp, high-res images that align with your brand’s ethos.

Whether it’s your website, social media channels, or email campaigns, ensure the templates mirror a consistent brand image everywhere.

a. Start Simple: No need to go overboard. Choose one template from these free pre-made designs & when selecting, simply pick the first one that resonates with your brand.

b. Consistency is Key: It’s better to be consistent than to be sporadically extravagant. Keeping consistency across all platforms helps build a visually attractive & trustworthy brand.

c. Seek Inspiration: Look at brands you admire and discern what elements you can integrate inside of your brand kit. Refer back to your brand kit each time you create content for your brand & share with your VA or team to ensure they follow your brand kit guidelines.

1. Download your free brand board templates.

2. Review the templates and discern which elements resonate with your brand the most.

3. Chose the pre-made design that resonates closest to your brand.

4. Begin the customization process by tweaking elements while maintaining consistency.

5. Integrate across all platforms and monitor the response.

6. Going forward, ensure all content & marketing you create follows the guidelines specified in your new brand kit. Be precise. If your brand kit used a certain color “blue” try use the exact color code and the font combinations defined in your brand kit.

The one thing that makes all the difference for entrepreneurs:

I find the biggest challenge for DIY creators and newbie entrepreneurs is wanting to change their fonts or colors from each piece of content they put out which is actually counter intuitive for branding.

It’s better to use your brand kit and keep consistency across all touch points than to try and be too overly creative or feel like your audience is getting bored. Think about the biggest brands. They don’t change brand color with every post or publication. Louis Vuitton still is recognizable with their brown and gold pattern. Pepsi is still recognizable with their blue & red color palette. McDonalds will always have their yellow ‘M’ on red. This is the biggest lesson to learn in branding, to create within your brand kit guidelines continuously & not get bored.

Branding is the soul of your business, reflecting its essence to the world. With a practical and aligned brand kit, not only do you save time and money, but you also ensure your brand shines consistently, captivatingly, and cohesively at all times. So, are you ready to elevate your business image? Ready to embark on your branding journey with a solid start?

Download the FREE brand board templates NOW and set the stage for a magnetic brand presence!

Feeling inspired but need a partner in this branding voyage? Dive deeper with a personalized touch. Allow me the privilege to re-design your logo and elevate your branding for you. Let’s work together to bring your vision to life. Contact me for bespoke logo and branding design requests and let’s co-create branding magic together.